Dries Van Noten One of Fashions Most Cerebral De Essays

Dries Van Noten: One of Fashion's Most Cerebral Designers BUF 1101 Humzah Butt City Tech/CUNY December 1, 2017 Dries Van Noten: One of Fashion's Most Cerebral Designers Introduction A corner of Antwerp belongs to a man, whose boutique "Het Modepaleis" with an 1881 original sign with gold serif typeface affectionately restored, sits on Nationalestraat's corner. This distinct five-story triangular building has enough grandeur for a petite department store. Designer Dries Van Noten bought this shop in 1989, three years after he had launch his label into the fashion market. It was perhaps a heroic move for a fledgling company, however the purchase is now the designer's permanent landmark in the city. Dries Van Noten is renowned for his mastery of exquisite fabrics and his eye for and innovation of prints, embroideries and color. His singular creative process draws inspiration from many varied creative fields, from art to cinema, music to the performing arts. Any garment from Dries Van Noten should not be bought simply for its cut because the shape of every garment is architecturally sound. Background Van Noten was born in Antwerp, Belgium in 1958. He is the third generation in a family of tailors. At the age of 18, Dries entered the fashion design course of Antwerp's Royal Academy. After he graduated, he started to freelance as a consultant designer before he started his own collection of menswear in 1986 "Noten, D. V. (n.d.). Biography. Retrieved December 02, 2017, from http://www.driesvannoten.be/biography/)". In September of 1989, Van Noten opened his first boutique in Antwerp's gallery arcade only to move into "Het Modepaleis" months later which remains his flagship store until this very day. Noten's father had hoped that Dries would do a degree in business and manage the family trade. Dries Van Noten's dream was much different than his father's because Noten desired to become a designer. His parents didn't agree with his dream and warned him that if he wanted to do something that he likes then he would have to support himself financially. This harsh statement from his parents made the designer into a hard-working and self-sufficient man. From the beginning, Dries Van Noten has always made sure that his every single piece of garment he designs doesn't look like anything he has made or seen before. Noten's work is a refusal to concede to trends and whims but rather an image that is impossible to copy or duplicate. A Dries Van Noten piece will never be mistaken for anyone else's. Dries Van Noten stayed to his childhood roots and resides in a house situated on a seven-acre plot of land outside of Antwerp with his partner Patrick Vangheluwe. Market Segment(s) Dries Van Noten does things differently. For 30 years his intelligent designs, in lush artisanal fabrications, rich colors and flattering silhouettes have been worn by independent women who care deeply about looking stylish but care little for extreme fashion ability. Michelle Obama, Meryl Streep, Julia Roberts and Rihanna all wear Van Noten's clothes "Ellison, J. (2017, March 21). Dries Van Noten on the secret of his label's success. Retrieved December 03, 2017, from https://howtospendit.ft.com/womens-style/200373-dries-van-noten-on-the-secret-of-his-label-s-success". Design Dries Van Noten named his company after himself because his clothing and designs represents him in every perspective in life. As a base for his designs, Dries Van Noten uses standard tailoring lines and prefers traditional materials, to which he then adds his own personal touch by subtly changing the classic appearances by superimposing refined, rustic materials with vibrant and dark colors, that works as half-tints "English, V. (2012, September 26). Dries Van Noten. Retrieved December 03, 2017, from http://en.vogue.fr/vogue-list/thevoguelist/dries-van-noten-/1132". If one word can coincide with Van Noten's design, the word would be "Authenticity". The name Dries Van Noten has become synonymous with Belgian avant-garde fashion. Every season again he succeeds in surprising fashion critics with the most enchanting collections. Ethnic prints, atypical patterns and beautiful clothes which are always highly wearable: that's what the Dries Van Noten style is all about. Van Noten's styling is eclectic and works for very different bodies and women and men of all ages. He designs timeless clothes, which you will love to wear for years on end. Promotion Dries Van Noten started his company by opening his first and now flagship store in Antwerp, Belgium.