Lewis Jeans Case Study Example | Topics and Well Written Essays - 1500 words

Lewis Jeans - Case fill ExampleThis calls for developing innovative designs and utilising information technology in your phoner to study the merchandise.Rupert has asked me to address his findings which enter several problem areas within your organisation that need to be evaluated. The first area covers the style of the mathematical product itself, and Rupert is concerned that the jeans produced by the company do not appeal to younger customers. This report will domiciliate possible solutions to this problem by suggesting ways to establish positive brand recognition. A study of the market for jeans indicates the need to offer a unique style or marketing method that will draw younger buyers to Lewis Jeans. The next area of concern is the quality of the product. Because retailers are returning 15% of sales, it is important to examination the quality of the jeans manufactured to see where the weaknesses are. By ameliorate durability, the brand will eventually be know for its we arability in addition to style. One of the most serious problems to be addressed is the high turnover of the workforce. It would reckon they might not give way the incentive to commit themselves to the company. Because you communicate only with the managers at your different factories, you may be unaware of how your workers see the company. More interaction is needed with lag from your office to each pulverisation to encourage employees to propose innovative ideas on how to improve sales. Finally, the cost of manufacturing your line of jeans is 25 per cent more than than other clothing lines in the industry, and it is important to study the various stages of manufacture to see where savings scum bag occur without impacting quality. The report will present suggestions on how to evaluate the company and show different methods of improving all aspects of your business by applying the SWOT Analysis and developing a balanced scorecard. As the CEO, you have the opportunity in such a small company to meet personally with all of your staff and make sure your managers are reflecting your beliefs on how the company should be run. Organization Structure and CultureIn studying the structure of the company according to its diagram, it is immediately obvious that there are too some managerial positions at too many levels, and sales and marketing have no real association to the rest of the company in any of its locations, including the main office. Restructuring after setting up a strategical plan for the future is recommended. The first step would be to apply a SWOT analysis, determining strengths, weaknesses, opportunities and threats (SWOT). Strengths Although a small company faces competition from major companies such as Levi, the benefit of a small company is the opportunity for leadership to interact with all areas of the business. Another strength is that the product has been productive in the one-time(prenominal) and by establishing a different marketing method and improving quality, the company can be successful again.Weaknesses One of the most serious weaknesses for Lewis Jeans is the dependency of leadership on the telephone in a proficient society. Another weakness is the high turnover of staff and lack of connection with the leadership.Opportunities By restructuring the company and establishing unused communication equipment, the company would